BILLY

BILLY wants to help you make space.

BILLY is about your stuff drawer. All the old chargers for phones that you’ve stopped using. That old bag of coats you might need some day. Billy is about the wooden porridge-stirrer (or “spurtle”) that you spent €14 on, and your unused Nutri-Bullet. BILLY is about corporate jargon, and IKEA, and Tupperware parties. 

Named after the IKEA Billy Bookcase, of which IKEA have sold over 15,000,000.